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The site blackdiamondblooms.com states the following, "Looking For That Diamond In The Rough? Black Diamonds are a revolutionary new series of crapemyrtles that provide unique beauty to your landscape and instant yard envy for your neighbors." We noticed that the website stated " Black Diamonds are a revolutionary new series of crapemyrtles that provide unique beauty to your landscape and instant yard envy for your neighbors." It also stated " Flawless black foliage emerges in early spring followed by masses of brilliant jewel-toned blooms that last until the first frost. What Our Clients Are Saying." The header had crapemyrtles as the highest ranking keyword. This keyword was followed by landscape, black foliage, and jewel-toned blooms which isn't as urgent as crapemyrtles. The other words the site used was coral-pink blooms. vibrant purple blooms crapemyrtles is also included but will not be seen by web crawlers.